Inspiration 005: 200 million Clicks Later and a Swedish House is Born

According to, they call it “The House of Clicks”:


Designed by Tham & Videgård Arkitekter, it is “crowdsourced” by two million Swedes who clicked on Hemnet. After analyzing 200 million clicks on 86,000 properties the architects created “Sweden’s statistically most sought after home.”

This is data from visits and properties that were for sale on Hemnet between January and October 2014. In addition to this data, we conducted an image analysis of the most clicked properties over a six week period. Each week the images from the 50 most clicked properties were analysed to gather additional data about the interiors. For example: the colours of the walls, floor types or kitchen countertop materials.

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